Molly Crandall authored a featured article for the International Trademark Association (INTA), titled “An Entrepreneur’s Journey to Protect IP: Caire Beauty.” The piece is part of INTA’s From Our Committees series and spotlights how Caire Beauty, a science-forward skincare brand, has prioritized intellectual property as a foundation for long-term growth.
In the article, Crandall details how the founders of Caire Beauty have used trademarks to define their brand, protect their innovations, and navigate the challenges of launching a business in the competitive beauty market. The story illustrates the importance of proactive IP strategy for emerging companies seeking to build lasting market presence.
Molly Crandall serves on INTA’s Law & Practice—USPTO Subcommittee, where she contributes to thought leadership around trademark law and policy.
Read the full article here: An Entrepreneur’s Journey to Protect IP: Caire Beauty
Molly concentrates her legal practice on trademark law, advising a wide range of clients—from startups to Fortune 500 companies—on brand protection strategies, including clearance, prosecution, and enforcement. She represents clients in opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board and handles trademark issues both domestically and internationally in coordination with foreign counsel. Her work also includes negotiating and drafting IP-related agreements such as licenses, settlements, and co-existence arrangements. Molly’s background in general civil litigation and her prior experience in the trademark licensing industry provide her with a practical, business-focused approach to client counseling. She is active in the International Trademark Association (INTA) as a member of the Public Information Committee and frequently publishes and speaks on trademark topics. Molly is a member of the State Bar of Michigan and is admitted to practice before the U.S. District Court for the Eastern District of Michigan.
