Trademarks in the Internet Age: Use of Trademarks by Search Engine Ad Programs

Team Contact: Hope Shovein

Hope Shovein analyzes how an organization’s trademark is impacted in simple search engines searches.

Trademarks in the Internet Age: Use of Trademarks by Search Engine Ad Programs

Let’s say you have a lunch meeting at a restaurant, but you can only recall part of the name. Do a quick search on Google via computer – or perhaps your cell phone – and you’ve found it.

Or, rather, you think you’ve found it.

Considering that Google’s advertising program allows advertisers to purchase competitors’ trademarks to generate links to the advertiser’s own website, you may have selected the wrong link for directions.

Read the entire article about trademark law in Michigan Lawyers Weekly.

Original Publication: Michigan Lawyers Weekly October 8th, 2007

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