Headshot image of Hope Shovein

Hope V. Shovein

Trademark & Brand Management

Michigan

(248) 226-2805

  • Overview
  • Background
  • Featured Content
  • Insights
“I value building strong foundational relationships with my clients to gain a deep understanding of their brand and provide them with exceptional legal advice and protect their valuable IP assets.”

Industries

  • Entrepreneurs & Start-Ups
  • Automotive
Hope Shovein is a skilled trademark attorney who works hard to ensure her clients receive the best guidance on intellectual property matters. Hope Shovein focuses her practice on the procurement and enforcement of trademark rights. Hope`s work encompasses trademark clearance searches and opinions, prosecuting trademark applications, managing domestic and international trademark portfolios, drafting and negotiating agreements, preparing and responding to cease and desist letters, and representing clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board, as well as litigation. Hope specializes in helping clients enforce their rights in any medium, including the unauthorized use of trademarks and copyright protected material in website content, online ads, spam, social media, online marketplaces and auction sites. She handles notice and takedown complaints under the Digital Millennium Copyright Act and has successfully represented clients in arbitration proceedings under ICANN`s Uniform Domain Name Dispute Resolution Policy and other alternative dispute resolution policies. Hope also has experience with administrative agencies such as the FDA and CPSC with respect to product review and clearance.
Online enforcement is a key strength of Shovein, although she also excels in brand management - World Trademark Review 1000
Prior to joining Brooks Kushman, Hope worked in the intellectual property department of a major automotive company, where she gained a valuable background in domestic and international trademark law. Hope`s in-house legal experience has given her valuable perspective into providing clients with cost-effective and targeted legal service. She uses this perspective to assist clients across a range of industries on intellectual property matters.

Education

J.D., University of Detroit Mercy School of Law, cum laude, Law Review, Frank Murphy Honor Society

B.A., Michigan State University

Organizations & Affiliations

State Bar of Michigan

U.S. District Court, Eastern District of Michigan

United States Supreme Court

International Trademark Association (INTA), Unreal Campaign

State Bar of Michigan Intellectual Property Law Section, 2017 – 2018 Chair

State Bar of Michigan Board of Commissioners, 2012 – 2015 Commissioner

State Bar of Michigan Young Lawyers Section, Chair (2013-2014), Chair-Elect (2012-2013), Vice-Chair (2011-2012), Executive Council Member (2007-2011)

Detroit Yacht Club, Vice Commodore

Recognitions

Best Lawyers in America, 2022-2025

“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2018-2024

“WIPR Leaders” World Intellectual Property Review, 2023

“Women in the Law,” Michigan Lawyers Weekly, 2016

Michigan Super Lawyers, Intellectual Property, 2013-2024

“Rising Star,” Michigan Super Lawyers, Intellectual Property, 2011-2012

“Top Lawyer,” DBusiness Magazine, 2011-2013, 2016, 2020

“Up & Coming Lawyer,” Michigan Lawyers Weekly, 2010

Industries

  • Entrepreneurs & Start-Ups
  • Automotive

Presentations

Panelist, “Trademark Year In Review,” IP Con 2022: An Annual Symposium for the Progress for Science and Useful Arts, McCarthy Institute, March 2022

Co-Presenter, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, IP Basics, November 2020

Co-Presenter, “How Blockchain Technology May Disrupt Trademarks in the Marketplace,” International Trademark Association Annual Meeting, May 2019

Moderator, “44th Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, October 2018

Moderator, “Intellectual Property Law Spring Seminar,” Institute of Continuing Legal Education, March 2018

Moderator, “43rd Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, July 2017

Moderator and Speaker, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, The State Bar of Michigan Intellectual Property Section, October 2017

Moderator, “42nd Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, July 2016

Co-Presenter, “Intellectual Property Strategies,” Automation Alley Entrepreneur Law Seminar, October 2015

Panelist, “Digital marketing as an asset for your brand?” Managing Intellectual Property (MIP) Luxury Brand & Retail Forum, September 2015

Presenter, “12 Intellectual Property Mistakes & How to Avoid Them,” Brooks Kushman Lunch & Learn, November 2013

Speaker, “Online Trade-Mark and Copyright Infringement in Today’s Virtual World,” Intellectual Property Institute of Canada, 87th Annual Meeting, September 2013

Speaker, “Brand Management on the Internet,” Center for International Legal Studies (CILS), January 2013

Panelist, “Careers in Intellectual Property,” Michigan State University College of Law, November 2010

Panelist, Roundtable Discussion with Law Students, Intellectual Property Law Spring Seminar, March 2009 & 2010

Co-presenter, “Preparing to Practice Intellectual Property Law,” University of Detroit Mercy School of Law, January 2008

Co-presenter, “Trademark and Trade Dress Fundamentals,” presentation on behalf of the Michigan Intellectual Property Law Association to members of the U.S. District Court for the Eastern District of Michigan, January 2006

Publications

Featured, “Intellectual Property Law is Hashing Things Out,” Michigan Lawyers Weekly, February 2016

Co-Author, “Hey, What’s the Big Idea?! Why Estate Planners Need to Understand the Basics of Intellectual Property,” Michigan Probate and Estate Planning Journal, Winter 2014

Author, “Trademarks in the Internet Age: Use of Trademarks by Search Engine Ad Programs,” Michigan Lawyers Weekly, October 2007

Author, “U.S. Entry into the Madrid Protocol: Time to Re-evaluate Your Trademark Portfolio?” 10 No. 4 Andrews Intellectual Property Litigation Rep. 14, July 2003

Insights

Client Alerts

2025 USPTO Trademark Fee Changes

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Press Releases

Three Brooks Kushman Attorneys Named as DBusiness “Top Lawyers” for 2025

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Presentations

Hope Shovein and Erica Klazmer to Host Upcoming INTA Roundtable

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Press Releases

Eight Brooks Kushman Attorneys Ranked As 2025 Best Lawyers; Frank Angileri Recognized As 2025 Lawyer of the Year

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Press Releases

Nine Brooks Kushman Lawyers Named to 2024 Super Lawyers; Three Attorneys Honored As Rising Stars

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Press Releases

Brooks Kushman Attorneys to Attend INTA Annual Conference

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Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

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Press Releases

Six Brooks Kushman Attorneys Named to INTA Committees

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Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

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Press Releases

Six Brooks Kushman Lawyers Named To 2023 Super Lawyers; One Attorney Honored As Rising Star

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Press Releases

Five Brooks Kushman Attorneys Ranked As 2024 Best Lawyers; Frank Angileri Recognized As 2024 Lawyer of the Year

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Press Releases

Two Brooks Kushman Attorneys Listed in WIPR Leaders 2023 Directory

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Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

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Press Releases

Nine Brooks Kushman Attorneys Recognized In Best Lawyers

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Presentations

Hope Shovein Panelist at The McCarthy Institute’s Debut IP Conference in Phoenix

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Presentations

Hope Shovein Panelist at The McCarthy Institute’s Debut IP Conference in Phoenix

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Press Releases

Seven Brooks Kushman Shareholders Recognized As Trademark Leaders; Firm Recognized In World Trademark Review 1000 Listing

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Presentations

Brooks Kushman Shareholder Hope Shovein Presented at ICLE Seminar

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Press Releases

Four Brooks Kushman Shareholders Recognized As Trademark Leaders, Firm Earns Gold Honor In World Trademark Review 1000 Listing

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Press Releases

A Heartfelt Tribute to Brooks Kushman Attorney George Mosher, Jr.

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Press Releases

Ten Brooks Kushman Shareholders Named To 2020 Top Lawyers List

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Press Releases

Six Brooks Kushman Lawyers Named To 2019 Super Lawyers List; Seven Attorneys Honored as Rising Stars

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Press Releases

Twelve Brooks Kushman Lawyers Named To 2018 Super Lawyers List; Eight Attorneys Honored as Rising Stars

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Blog

Federal Circuit Rules That Scandalous and Immoral Trademarks May Be Registered

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Press Releases

Two Brooks Kushman Attorneys Named to INTA Committees

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Press Releases

Twelve Brooks Kushman Lawyers Named To 2017 Super Lawyers List; Ten Attorneys Honored As Rising Stars

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Presentations

Brooks Kushman Attorneys to Present at State Bar of Michigan IP Law Section: Basic Trademark & Patent Practice for Lawyers and Paralegals

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Press Releases

Brooks Kushman Attorney Elected State Bar IP Chair

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Press Releases

Hope Shovein Recognized as LMG Rising Star

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Press Releases

Walk MS in Detroit, MI Exceeds Fundraising Goal

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Press Releases

Brooks Kushman Hosts Workshop For Girl Scouts

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Press Releases

Eight Brooks Kushman Lawyers Named To 2016 Super Lawyers List; Eight Attorneys Honored As Rising Stars

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Press Releases

Brooks Kushman Attorney Named Among 2016 “Women in the Law” By Michigan Lawyers Weekly

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Media Coverage

Brooks Kushman Senior Attorney Discusses Hashtag Trademarks in Michigan Lawyers Weekly

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Press Releases

Eleven Brooks Kushman Attorneys Named Top Lawyers

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Presentations

Brooks Kushman Attorney to Present at MIP Luxury Brand & Retail Forum

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Press Releases

Fifteen Brooks Kushman Attorneys Named 2015 Super Lawyers and Rising Stars

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Press Releases

Brooks Kushman Hosts Women in IP Global Networking Event

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Publications

Brooks Kushman Senior Attorney Featured in Michigan Probate and Estate Planning Journal

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Press Releases

Sixteen Brooks Kushman Attorneys Named 2014 Super Lawyers and Rising Stars

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Press Releases

Hope Shovein Elected Chair of the Young Lawyers Section of the State Bar of Michigan

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Media Coverage

Four Brooks Kushman Lawyers Named to 2013 Super Lawyers List; Ten Attorneys Honored as Rising Stars

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Press Releases

Brooks Kushman’s Shovein Honored as “Up & Coming Lawyer”

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Press Releases

Women Helping Women

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Press Releases

Brooks Kushman Stomps on Multiple Sclerosis: Honored by Multiple Sclerosis Society for Fundraising Efforts

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Publications

Trademarks in the Internet Age: Use of Trademarks by Search Engine Ad Programs

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Press Releases

Four Lawyers from Brooks Kushman Named to Intellectual Property Owners Association Committees

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Presentations

Trademark and Trade Dress Fundamentals

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Press Releases

International Trademark Association Committee Appointment

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