“I look at the big picture, and then provide clear, real-world advice and strategies to reach the client’s goals.”
Industries
- Consumer Products
- Automotive
- Recreation & Hospitality
- Horticulture
- Athletic Fields
- Gaming
- Heath & Wellness
- Energy
- Luxury Goods
- Textiles
- Defense Weapons
- Medical Devices
- Software & Hardware
- Industrial, Commercial, and Retail Machinery & Devices
Molly Crandall is a detail-oriented and creative trademark attorney with a commitment to providing her clients with clear, succinct, and strategic advice for brand protection.
Molly Crandall focuses her practice in the area of trademark law. She counsels clients, ranging from one person start-ups to Fortune 500 companies, in trademark clearance, prosecution, and enforcement matters to help them develop and protect their brands. As part of her brand protection practice, she represents clients in opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board. She negotiates and prepares intellectual property-related agreements, such as license agreements, co-existence and settlement agreements, and confidentiality, non-disclosure, and trade secret agreements. In addition to handling all facets of U.S. trademarks, she works directly with foreign attorneys worldwide in protecting the brands of her clients internationally. She also handles Internet domain disputes in the U.S. and abroad.
Molly also has several years of general civil litigation experience as an attorney, which gives her valuable perspectives in counseling her clients. She also worked in the trademark licensing business for a large corporate trademark licensing company where her work included licensing, agreement compliance, trademark enforcement, including U.S. Customs/border goods importation matters, and matters related to brand protection in advertising and marketing.
Molly is involved in the International Trademark Association (INTA), and is currently on the Public Information Committee. She has published articles relating to trademark issues and has spoken to groups on trademark law, including to law students pursuing careers in intellectual property. Molly is a member of the State Bar of Michigan and is admitted to practice before the U.S. District Court for the Eastern District of Michigan.
Education
J.D., Wayne State University Law School, cum laude, with honors
Assistant Editor and Senior Articles Editor, The Wayne Law Review
Fred B. Rothman Award Recipient (legal research and writing), Wayne State University Law School
B.A., Western Michigan University
Organizations & Affiliations
State Bar of Michigan
U.S. District Court, Eastern District of Michigan
International Trademark Association (INTA), Public Information Committee Member (2024-25); Model State Trademark Bill Subcommittee of the Legislation & Regulation Committee (2014-15)
Michigan Intellectual Property Association (MIPLA), Member
Federal Bar Association Eastern District of Michigan Chapter
Recognitions
Michigan Super Lawyers, Intellectual Property, 2024
“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2022-2024
“Rising Star,” Michigan Super Lawyers, Intellectual Property, 2011
Industries
- Consumer Products
- Automotive
- Recreation & Hospitality
- Horticulture
- Athletic Fields
- Gaming
- Heath & Wellness
- Energy
- Luxury Goods
- Textiles
- Defense Weapons
- Medical Devices
- Software & Hardware
- Industrial, Commercial, and Retail Machinery & Devices
Publications
Co-Author, “What If I Told You None of It Was Accidental?” Cetaphil’s “Mastermind” Marketing Tactics Balance Taylor Swift Imagery and IP Rights,” Brooks Kushman Trending IP Blog, February 2024
Author, “New USPTO Rules Coming by End of 2021 – Including Challenging Registrations for Non-Use,” Client Alert, January 2021
Co-Author, “Trademark Law Leaves Legal Marijuana Sellers High and Dry,” Law360, August 2014
Author, Declaratory Judgments – Trademark cases not immune from MedImmune: The potential for increased trademark infringement litigation? Trademark World, November 2008
Author, Protecting the Crown Jewels: Intangible Company Assets – Trademark Protection, Small Business Association of Michigan, September 2007