Trademarks

Trademarks are among your company’s most valuable assets. Our trademark attorneys work with our clients to ensure their brands are protected in the markets and regions they serve.

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  • Attorneys

30K+

trademarks under our watch

190+

countries – we have your IP protected in nearly every country in the world

6K+

trademark portfolios managed

5.5K+

trademark oppositions managed per year

“Brooks Kushman is a leading IP boutique with an outstanding patent and trademark prosecution and portfolio management practice. Protecting brands globally and devising and executing strategies to enhance them is the modus operandi of the specialized trademark team.”
- World Trademark Review

Elevate Your IP Protection: Brooks Kushman, Premier Trademark Law Firm

Committed to advancing and protecting inventions, brand names, creative works, and all other forms of intellectual property, Brooks Kushman creates customized strategies for Fortune 500 companies, start-ups, technology companies, and universities. Our trademark law firm offers a full range of intellectual property services provided by skilled experts who work with clients in a variety of technical disciplines and industries.

Brooks Kushman is among the top trademark law firms in the United States, protecting some of the world’s most recognizable brands. Led by creative, enthusiastic, and trustworthy professionals, our trademark team works with you to render top-quality and timely clearance, registration, and enforcement counsel for your brands. We lead with your business objectives in mind.

Our Capabilities

We manage international trademark portfolios for Fortune 500 companies and others across various industries and technologies. In aggregate, Brooks Kushman has well over 30,000 active trademark applications/registrations under its management. We have an incredibly talented paralegal pool and, along with our longstanding and extensive network of foreign associates, we provide expertise in a collaborative and efficient manner in the U.S. and abroad.

Our trademark group has extensive experience in managing and addressing all facets of domestic and international trademark practice. We focus on our clients’ interests and provide tailored strategies to achieve the goals of the business. Services we offer include:

  • Trademark Portfolio Audits & Strategic Counseling
  • Search & Clearance
  • Filing Strategies
  • Renewals & Maintenance
  • License Agreements
  • Watch Services & Enforcement Strategies
  • Opposition & Cancellation Practice Before the Trademark Trial and Appeal Board (TTAB)
  • Domain Name Recovery Actions (UDRP)
  • Online Enforcement
  • Brand Protection (including Customs Registrations)
  • Docketing with Strong Paralegal Support

Global Brand Protection

We advise our clients on everything related to registration and use of trademarks. We understand the need to develop a comprehensive strategy for filing and enforcement to protect IP in important commercial and emerging markets. We have a trusted network of law firms that we vetted over many years on the basis of quality, responsiveness, and value. In addition to guiding substantive and strategic work associated with growing and protecting a global portfolio, we manage foreign counsel charges and review invoices to ensure compliance with fee arrangements.

Online Enforcement & Brand Protection

In today’s digital world, the ways in which we protect trademark assets are important, often creative, and in collaboration with local experts.

We work with our clients to build Brand Protection Programs. This includes recording trademark registrations with Customs authorities, developing relationships with Customs officers, preparing Brand Protection Guides, and holding Customs training sessions. (Detroit has the most active international border crossing in the U.S.)
We work with our clients to develop online enforcement protocols to police and enforce brands on the Internet, including how to address unauthorized use of marks and counterfeit goods offered at online marketplaces and websites. We offer guidance for domain name recovery and online enforcement strategies, including recovery of domain names via the Uniform Domain-Name Dispute Resolution Policy (UDRP) and other domain name dispute resolution policies, online takedowns via specific platform policies (including social media and shopping platforms), and otherwise utilizing the notice and takedown provisions of the Digital Millennium Copyright Act (DMCA).

Trademark Enforcement and Litigation

Brooks Kushman actively reviews weekly watch notices, amounting to tens of thousands annually, for well-known brand owners. We work on predetermined parameters to assess level of concern and take a deeper dive for those that may give rise to opposition proceedings, C&D letters, and/or escalation to a formal lawsuit. We have vast experience in representing clients at the Trademark Trial and Appeal Board (TTAB), at District Courts across the nation, and have an Appellate practice in State and Federal Courts. Brooks knows what it takes to win high-stakes cases and offers litigation teams that are courtroom-tested.

Our decades-long relationships with clients reflect our commitment to providing concise, practical, timely, and business-focused advice.

Awards and Recognition

Insights

Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

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Press Releases

Brooks Kushman Recognized In The Top Tier Of IP Firms In The Country By Managing IP; Seven Shareholders Named “IP Stars”

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Press Releases

Two Brooks Kushman Attorneys Listed in WIPR Leaders 2023 Directory

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Blog

Generic Terms and Trademark Protection: Understanding and Navigating the Landscape

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Press Releases

Brooks Kushman Recognized as Client Service A-Team 2023 by BTI

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Press Releases

Brooks Kushman Announces Chelsea E. Pasquali as Newest Shareholder

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Blog

A Bridge(erton) Too Far: The Fine Line Between Acceptable Fan-Created Content and IP Infringement

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Press Releases

Brooks Kushman Welcomes Four New Associates, Expands Trademark, Patent Prosecution and Litigation Practice

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Press Releases

Brooks Kushman Recognized as Gold-Standard Firm By 2022 IAM Annual Patent 1000 For The Ninth year In A Row; Eight Attorneys Recognized as Top Practitioners

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Press Releases

Brooks Kushman Recognized In The Top Tier Of IP Firms In The Country By Managing IP; Eight Shareholders Named “IP Stars”

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